Creative Agency
Talent Management + 40

WHO WE ARE

HUNCH is a Creative Agency and Talent Management company redefining how brands connect with a mature, conscious audience. We celebrate the Beauty of Maturity—a mindset, an attitude, a story worth telling.

Founded and led by Anabel Luna, a creative visionary with over 20 years of experience shaping brand narratives, HUNCH is rooted in expertise, intuition, and a bold commitment to redefining representation. Alongside her, cofounder Emilia Mata brings her sharp creative vision and cultural sensibility, helping translate values into visuals and strategy into emotion.

Our team brings together specialists in creative direction, strategy, production, and talent management—each driven by a shared vision: to create meaningful, high-impact campaigns that reflect authenticity, simplicity, and respect.