Discover our Services
Creative Direction and Content Production

CREATIVE
DIRECTION

VISUAL IDENTITY  
TONE OF VOICE  
CONTENT DEVELOPMENT  
CREATIVE COLLABORATIONS

CONTENT
PRODUCTION

ART DIRECTION
 SHOOT PRODUCTION
 POST PRODUCTION
 GRAPHIC DESIGN
 EVENT PRODUCTION

A Creative Agency that redefines the concept of beauty by celebrating maturity, authenticity, and Timeless Elegance.

We specialize in crafting impactful, inclusive campaigns that challenge traditional beauty standards, focusing on the sophisticated, diverse consumers over 40. With a deep commitment to sustainability, creativity, and ethical values, we develop creative, visually captivating content that resonates with today’s conscious audience. Through innovative storytelling and art direction, we help brands build trust, foster community, and connect meaningfully with a market that values experience, authenticity, and responsible practices.

MITS S/S 25

WHY

50%

In 2025 50% of the population will be 50 years old in Europe

31%

Right now, Gen X makes up 31% population and 27% of global spending power. Gen x – 43 to 58 years old

04%

Only 4% of those are featured in ads. They are feeling misrepresented, misunderstood, ignored, invisible. Societal fixations on youth culture and youg talent push midlife consumers into the shadow.

70%

Brand positioning boomers are the wealthiest generation, holding 70% income. Boomers – 59 to 78 years old.

We craft campaigns that redefine beauty, celebrating sophistication and authenticity through sustainable, impactful storytelling.

Fill out the form, and we’ll send a tailored budget within five business days.